Oakley Eyepatch Polorized Matte Black/Grey Sunglasses

Lens: Twin Toric lens geometry, Pure Plutonite

Fashionistas across the globe are now joining the movement to 'Go Green.' With so many fabulous designers following suit, eco-friendly is no longer considered frumpy. From yoga gear to work wear recyclable clothing is all the rage.

Perhaps you are thinking about the definition of "eco-friendly" as it relates to garments. In this context one is talking about garments crafted from natural and fair-trade textiles such as soy, organic cotton and bamboo. An advantage of the organic cotton is that one doesn't utilize bug killers in growing it. Regular cotton requires more bug killers than any other item we grow. One third of a pound of chemical substances go into the manufacturing of a simple polo shirt. The term fair-trade is applied to the situation in which workers are paid reasonable salaries for working on the garments that please us so.

Sustainable clothing is very comfortable and materials like organic cotton feel so much better against the skin than prickly polyester does. Cutting edge designers like Portland's Ryan Christensen are using eco-friendly fabrics for clothing that doesn't exploit the planet. Christensen is the founder of Sameunderneath, a company that produces eclectic pieces like trendy, sleek garments that are made from bamboo.

The environmentally conscious shopper has more and more choices. There are even luxury lines available. Nau is a new designer that has an extended line of clothing. The company is run by executives that previously worked for several name brand companies, such as Nike or Adidas. The line uses fabrics made from natural fabrics like cotton and recycled materials, including soda bottles. There are also items made from a new synthetic material that is derived from corn.

At the moment, many designers cannot keep up with their less sustainable counterparts due to lack of materials, but that is not set in stone. This industry is always changing and shifting, so there's always something new being developed. With new ideas floating around and innovations to be discovered, the industry is always exciting.

Consumers of products are becoming more choosy about where are the products they buy are coming from, which reflects on the designers. Soon becoming eco-conscious and style-conscious will go hand and hand.

You can get the latest discounts on women's apparel here: Women's Clothes. Andrea writes about Online Shopping Discounts at http://www.discountsonline.com